Tidio Pricing Explained (2025): Plans, Hidden Costs, and Better Alternatives

When choosing a customer support or chatbot platform, pricing clarity matters just as much as features. Many AI tools look affordable at first, but hidden costs like usage limits, add-ons, or per-seat fees often make the total spend unpredictable.

Tidio is a popular choice for small businesses and e-commerce teams. It combines live chat, helpdesk tools, and AI automation, but its usage-based pricing can get confusing as chat volumes grow.

pagergpt, on the other hand, takes a simpler approach. It uses transparent, session-based pricing, so businesses know exactly what they’ll pay each month — no surprise bills or hidden usage fees.

In this post, we’ll explain how Tidio’s pricing and plans work, what drives its costs, and how it compares to pagergpt in terms of value, flexibility, and overall ROI.

Tidio is an all-in-one customer support platform that combines live chat, AI chatbots, and helpdesk tools to help businesses manage customer conversations, automate replies, and boost sales.

It includes Lyro, an AI agent that handles common questions, along with flows and automation triggers for lead capture or order updates. Tidio also supports multi-channel communication across web chat, Messenger, WhatsApp, Instagram, and email.

Designed for e-commerce and small to mid-sized teams, Tidio stands out for its easy setup, modular add-ons, and flexibility allowing businesses to blend automation with human support without heavy technical work.

Tidio’s pricing follows a base plan plus usage limit structure. Each plan includes a fixed number of monthly conversations, and you can upgrade or add modules like Lyro AI, Flows, or branding removal as your business grows. While it looks flexible, the overall cost can rise quickly once chat volume and automation usage increase.

Free plan $0/month

Tidio’s Free plan is perfect for small stores or startups testing live chat and automation. It includes 50 handled conversations per month, basic live chat and helpdesk tools, 50 one-time Lyro AI interactions, and 100 reached visitors via chatbot flows. It’s enough to explore Tidio’s interface and core automation, but the usage caps are tight. Once you exceed these limits, conversations stop unless you upgrade or purchase add-ons.

Starter plan around $24/month (billed annually)

The Starter plan adds a little more breathing room with 100 human conversations each month. You also get basic analytics, live visitor tracking, and custom operating hours. This plan works well for small teams with moderate traffic, but AI and flow limits remain the same as in the Free plan. Businesses with growing chat volume often outgrow this tier quickly.

Growth plan around $49/month

The Growth plan is the most popular option for scaling teams. It offers 250 monthly human conversations and unlocks key features such as advanced analytics, team permissions and roles, and a no-branding option for a cleaner, custom chat experience. It’s a better fit for online stores handling frequent customer inquiries, though automation-heavy teams may still face add-on costs for Lyro or chatbot visitor limits.

Plus / Enterprise plan from ~$749/month

The Plus or Enterprise plan is built for large businesses handling thousands of chats per month. It includes high or unlimited conversation quotas, multi-site management and API access, SSO (Single Sign-On) support, premium support and onboarding, and advanced branding or white-label options. This tier is typically negotiated directly with Tidio’s sales team. It’s powerful but comes with enterprise-level commitments and contract terms.

Premium plan around $2,999/month

At the top end, the Premium plan gives enterprises full flexibility and dedicated performance support. It includes unlimited conversations, guaranteed AI resolution performance, advanced analytics and reporting, and custom features with SLAs. This plan is best suited for large organizations that need full control, scalability, and reliability without worrying about usage caps.

Add-ons and overages

Tidio allows add-ons across plans to expand capacity or remove limits. You can purchase extra Lyro AI conversations, flow and visitor quotas, or pay to remove Tidio branding. Enterprise users can add APIs, multi-site setups, SLA-backed support, and dedicated onboarding. While flexible, these extras can quickly add up, especially if your chat traffic spikes or you rely heavily on AI-driven automation.

Hidden costs of using Tidio

Tidio’s pricing appears affordable on the surface, but several hidden costs can quickly increase your monthly bill — especially once your business scales or your automation usage grows. Here’s what to watch out for:

• Usage spikes and overages Each plan includes a fixed number of handled conversations (e.g., 50 in Free, 100 in Starter, 250 in Growth). Once you exceed that limit, you must upgrade or pay for add-ons. For example, additional conversations can cost $10–$30 extra per block, depending on your tier and AI usage.

• Feature restrictions in lower tiers Core features like advanced analytics, permissions, and branding removal are not available in the Free or Starter plans. To unlock them, you’ll need to upgrade to Growth ($49/month) or higher. That means teams often pay 2–3x more just to access key tools.

• Add-on stacking Heavy use of Lyro AI and Flows can add significant costs. Once you exhaust your included Lyro quota (50 one-time AI responses), additional AI conversations are sold as paid bundles — often adding $20–$50/month. Likewise, reaching more visitors through Flows requires extra volume packs.

• Branding and white-labeling fees Removing the “Powered by Tidio” watermark requires an upgrade or an add-on purchase. Branding removal typically appears starting from the Growth plan ($49/month) or as a separate paid option in lower tiers.

• Enterprise contract commitments Larger organizations that need multi-site management, SSO, SLAs, or premium onboarding must move to an Enterprise plan starting at around $749/month — sometimes reaching $2,999/month for fully custom deployments.

• Setup and maintenance time While not a direct fee, configuration can become an indirect cost. Setting up flows, triggers, and automation logic often requires hours of manual work or dedicated team time — especially if your support setup changes frequently.

When all these factors combine, a business that starts on a $24/month Starter plan can easily find itself spending $100–$200/month once usage and add-ons are factored in. This makes cost predictability a real challenge particularly for fast-growing teams or seasonal e-commerce stores.

Main cost drivers in Tidio’s pricing

Several factors influence how much you actually pay for Tidio each month. Understanding these cost drivers helps you forecast your spend more accurately:

1. Conversation volume : Every plan includes a fixed number of handled conversations. Whether they’re managed by your team or Lyro AI, crossing that limit pushes you into the next plan or triggers overage fees.

2. AI usage (Lyro) : Tidio’s Lyro AI is billed separately when you go beyond your included quota. Heavy reliance on automation can lead to significant add-on costs, especially for high-traffic e-commerce sites.

3. Chatbot flows and visitor : Flows — automated chat sequences that guide users — also have visitor caps. Reaching more users requires purchasing additional flow capacity.

4. Branding and customization : Removing Tidio’s branding or using white-label options isn’t included in lower tiers. This often requires a paid add-on or an upgrade to Growth or Enterprise.

5. Team size and collaboration : Adding multiple team members, departments, or permissions-based access is another cost factor. These features are limited to higher tiers.

6. Enterprise requirements : Businesses needing advanced security, API access, SSO, SLAs, or dedicated onboarding will likely be moved into a custom enterprise plan — often starting around $749/month or more.

In short, Tidio’s pricing isn’t just about picking a plan — it’s about managing the features and automation tools you depend on. For teams that want predictable, all-inclusive pricing, a session-based model like pagergpt can simplify budgeting while still offering advanced automation and analytics.

No matter which plan you choose, Tidio includes a solid foundation of tools that help you manage customer conversations and automate simple workflows. These features stay consistent across all tiers:

• Live chat widget – Engage website visitors in real time through a customizable chat window.

• Unified inbox – Manage all customer messages, including chat, email, and social media, in one place.

• Ticketing system – Convert chats into tickets and track customer issues from start to resolution.

• Basic chatbot templates – Use ready-made chatbot flows to automate common questions.

• Lyro AI (trial access) – Test AI automation with a limited number of Lyro AI interactions.

• Multi-channel messaging – Connect and respond through web chat, Messenger, WhatsApp, and email.

• Visitor tracking – See who’s browsing your site in real time and proactively start conversations.

• Canned responses – Send quick replies and save time with reusable message templates.

• Pre-chat forms – Collect visitor details before starting a chat to qualify leads or route conversations.

• Chat customization – Adjust widget color, language, and position to match your website’s style.

• File attachments and chat transcripts – Share documents or media and keep conversation records.

• Basic analytics – Monitor key metrics like chat volume, response times, and visitor engagement.

• Mobile and desktop access – Manage chats from anywhere using Tidio’s web or mobile apps.

• Help center and community support – Access Tidio’s self-service resources and community forums.

These features form the base experience for all users — from the free tier to enterprise plans — ensuring every business gets the essential tools for customer communication and automation.

Advanced features in higher tiers

• Advanced analytics and performance reports

• Role-based access control and team permissions

• Branding removal and full white-label options

• Custom chatbot flows and multi-step automation

• Expanded Lyro AI conversation limits

• Multi-site and multi-brand management

• API and webhook integrations

• Single Sign-On (SSO) for enterprise security

• Dedicated account manager and onboarding support

• SLA-backed uptime and premium support

• Third-party app integrations (Shopify, HubSpot, Zendesk, etc.)

• Custom reports and data exports

• Omnichannel automation across Messenger, WhatsApp, and Instagram

What’s missing in the lower tiers

• Limited monthly conversation quotas (50–250 chats)

• Restricted Lyro AI usage (only 50 one-time responses)

• No role-based permissions or team management

• “Powered by Tidio” branding cannot be removed

• Basic analytics with no performance or conversion tracking

• Limited chatbot flow capacity and visitor reach

• No API or advanced integrations

• Manual ticket management without automation

• Email-only support, no dedicated success manager

• Shorter chat history and fewer customization options

Tidio’s pricing offers flexibility for small businesses and growing teams, but it also comes with scaling challenges as usage increases. Here’s a quick look at both sides.

Pros

• Flexible and modular plans – Businesses can start free and upgrade gradually based on conversation volume or features.

• Low entry cost – The Free and Starter plans make it easy for small teams to experiment with AI chat and live support.

• Mix of automation and human chat – Combine Lyro AI with live agents without switching platforms.

• Multi-channel support – Engage customers across web chat, Messenger, WhatsApp, and Instagram.

• Scalable infrastructure – Higher tiers support multi-site management and large chat volumes.

• Modern interface and quick setup – Easy to implement, even for non-technical teams.

Cons

• Unpredictable costs – Usage-based pricing and add-ons can make monthly expenses difficult to forecast.

• Feature gating – Key features like advanced analytics and branding removal are locked behind higher tiers.

• Limited AI access in lower plans – Lyro AI quotas are too small for active businesses.

• Branding restrictions – Lower tiers display “Powered by Tidio,” reducing brand control.

• Overage charges – Exceeding chat or visitor limits can result in unexpected add-on fees.

• Enterprise lock-ins – Advanced integrations, SLAs, and SSO require custom contracts starting around $749/month.

While Tidio’s pricing is flexible, it often becomes unpredictable as chat volume or AI usage increases. pagergpt, on the other hand, takes a simpler and more transparent approach that makes budgeting easier for both small teams and large enterprises.

Transparent, session-based pricing

pagergpt uses a session-based billing model instead of AI token or conversation limits. Each session covers a full user interaction, regardless of the number of messages exchanged — ensuring predictable monthly costs.

Plans designed for growth

• Magic Plan (Free) – Includes 100+ sessions per month, branding removed, and access to live inbox and analytics.

• Business Plan ($349/month) – Offers 1,000 sessions, advanced integrations (Zendesk, Freshdesk, Slack, Teams, WhatsApp), analytics dashboard, and workflow automation.

• Enterprise Plan (custom) – Adds compliance (ISO 27001, SOC 2, GDPR), RBAC, SSO, custom session limits, and priority support.

Why pagergpt’s model is more predictable

• No hidden usage fees – You pay for sessions, not tokens, messages, or AI calls.

• All core features included – Analytics, integrations, and automation come standard — no expensive add-ons.

• Scales linearly with growth – Pricing grows with actual usage, not surprise overages.

• Ideal for SMBs and enterprises – Start small and scale confidently without changing plans or renegotiating contracts.

• 30–40% cost savings vs usage-based tools – Businesses using pagergpt often spend significantly less compared to Tidio or Botpress once AI usage scales.

pagergpt’s approach replaces unpredictable add-ons with clarity and control, making it a better fit for teams that want to scale customer support and automation without worrying about fluctuating monthly bills.

Tidio vs pagergpt: Pricing-based comparison

pagergpt vs Tidio: Features and value comparison

While both Tidio and pagergpt help businesses automate customer conversations, they differ in how they handle training, automation, analytics, and scalability. Here’s how they compare across key areas that matter most for growing teams.

Training and knowledge ingestion

Tidio’s automation relies mainly on predefined chatbot flows and Lyro AI, which learns from FAQs or short text inputs. It’s suitable for simple use cases but limited for complex knowledge retrieval. pagergpt, on the other hand, uses multi-source training — pulling data from websites, documents, or tools like Zendesk and Confluence. Its built-in RAG (Retrieval-Augmented Generation) engine ensures AI agents always respond with accurate, context-rich information.

Workflow automation

Tidio offers automation through Flows, which use a visual builder to create scripted responses and triggers. While useful, they’re rule-based and require manual setup. pagergpt simplifies this with no-code “Actions”, allowing users to automate real tasks (e.g., ticket creation, order tracking, refunds) by connecting directly with business tools. This makes it more practical for real-world support scenarios.

Analytics and insights

Tidio’s analytics improve in higher tiers, showing basic performance metrics and chat summaries. However, it lacks deep AI insights like sentiment or deflection tracking. pagergpt includes AI-driven analytics dashboards from the start — tracking performance, customer satisfaction (CSAT), deflection rate, and sentiment across channels.

Security and compliance

Both platforms are GDPR-compliant, but pagergpt takes it further with ISO 27001, SOC 2, and HIPAA readiness for enterprise clients. It also supports RBAC, SSO, and granular access control. Tidio’s enterprise tier adds SSO and API access, but advanced compliance certifications are not standard.

Omnichannel support

Tidio supports major messaging channels like Messenger, WhatsApp, Instagram, and email — ideal for e-commerce and B2C interactions. pagergpt extends omnichannel capabilities to Slack, Microsoft Teams, Zendesk, Freshdesk, and WhatsApp, making it better suited for both internal support and customer-facing workflows.

Scalability and total cost of ownership

Tidio’s cost grows with every new conversation or automation add-on. Once chat volumes rise, expenses can climb steeply. pagergpt’s session-based model scales linearly — you pay for complete customer sessions, not per message or AI token. This gives teams 30–40% lower operational costs compared to usage-based models.

While Botpress and pagergpt both position themselves as platforms for building AI-powered agents, their feature sets and value delivery differ in key ways. Here’s how they compare across the areas that matter most to businesses:

Tidio is a solid choice for small businesses and e-commerce stores that want to get started quickly with live chat and simple automation. Its visual chatbot builder, friendly interface, and flexible entry-level plans make it easy to set up and run basic customer support without technical effort. However, as chat volume increases or as teams need advanced analytics, integrations, or branding control, costs can rise quickly due to usage-based billing and paid add-ons.

pagergpt, on the other hand, is built for teams that value transparency, scalability, and advanced AI capabilities. Its session-based pricing makes budgeting straightforward — no hidden usage fees, no add-on surprises. With built-in features like RAG-based training, no-code workflow automation, multi-channel support across Slack, Teams, Zendesk, and WhatsApp, and enterprise-grade compliance (ISO 27001, SOC 2, GDPR, HIPAA), it offers a more complete solution for growing companies.

In simple terms, if you’re experimenting with automation for a small store, Tidio works well. But if you’re scaling support operations and need predictable pricing with advanced automation and analytics, pagergpt delivers far more value and flexibility in the long run.

👉 Ready to see the difference? Try pagergpt free today or book a demo to explore how AI Agents can transform your support experience.