Top 10 customer service automation software in 2025

Customer service automation is more than just being interesting. It can significantly reshape how you manage your support operations–provided it is designed and implemented correctly with all the right tools and functionalities. 

Yet, the reality is, customers still use traditional formats. They chase the X account of a brand, expecting to get answers within an hour. By the time the answers come, customers' focus shifts to other tasks, and resolution is delayed. The phone calls take longer than expected. Traditional FAQs are often boring, as they frequently provide unhelpful or irrelevant responses. 

In the era of the GPT, where every AI model is becoming increasingly powerful and reimagining automation, customer support can power up too. Because CX matters. Each second delayed drives your customers away.

You can easily tap into the potential of hyperautomation for your support processes by leveraging customer service automation software. With agentic AI capabilities and reimagined automation, you can do more with customer service automation software that augments your teams’ productivity, resolves customers’ problems, and helps your business grow. 

In this guide, we’ll explore what customer service automation is, the best customer service automation software, its benefits, and key features to consider for instant success.

Customer service automation software is a tool with a chat UI to enable end-to-end interactions with customers that address their questions, provide answers, execute tasks, and solve problems. 

The fundamental purpose of customer service automation software is to automate and streamline repetitive tasks, reduce manual steps, boost teams’ productivity, and improve customer experience by providing 24/7 customer support. 

Automated customer support tools can include anything that automates support operations. Some examples include, 

• Automated refund processing customer service tool

• AI ticketing systems 

• AI agent customer support automation tool 

• Knowledge base and self-service portals 

• IVR or interactive voice response systems 

The modern automated customer service software integrates all these tools and unleashes the best potential for support automation. We will check later in this blog.

Deploying customer service automation software can give you several benefits. From reducing manual efforts to boosting employee productivity, you can unleash amazing benefits. 

Faster response time

The Harvard Business Review suggests that speed matters when a business needs to respond to social issues. 

Faster response times, preferably within the five-minute window, are tied to faster conversions. Automated customer service with agentic AI enables faster response times and reduces wait times.

This can drive customer satisfaction to a great extent, because 90% of customers believe a faster response is essential when they have a question. 

Increased efficiency 

A 2022 study by Emerald Insight reported that AI is increasing customer support efficiency using chatbots. Today’s chatbots are more modern with agentic AI abilities that enable intelligent customer service routing, team collaboration, and knowledge sharing, among others, to increase efficiency and do more in less time. 

Cost reduction 

AI-powered customer service automation software can drive operating cost reduction up to 30%. You can easily harness this benefit by automating repetitive steps and freeing up support agents’ time, which translates into significant cost savings. 

Consistent customer service 

AI agents in the customer service chat interface help create standardized answer templates for similar queries to maintain consistency, reduce errors, and boost customer satisfaction. For example, an ‘account unlock’ query, no matter for which account, can have a similar type of helpful responses. 

Scalability 

Your support ticket grows, but your team doesn’t need to be bombarded. Automation in customer service can answer FAQs, reducing ticket escalation to the service desks. 

The full value realization of these benefits relies on the quality of customer service automation software you’ve deployed. That’s why the decisive factor in choosing your best platform in customer service automation is indeed the features. 

So, what essential features are must-haves? Let’s understand them.

AI customer support excels by harnessing the potential of LLMs, but not all tools are created equal. Some models have built-in LLM accuracy and language translation, while others include common features but may lack specific details such as modularity and integrations. Let’s take a look at essential features for customer service automation software. 

Multi-channel support: Your customers use multiple channels. Ensure your software provides a quick way for customers to connect with your support via email, chat, voice, social channels, etc., and offers an omnichannel experience. 

Advanced agentic RAG: Always prioritize that an automated customer service software can provide LLM accuracy to provide context-aware answers and prevent ticket escalation. 

Multi-lingual: Does it take you to hire language experts or pay extra for language translations? Ensure that your automated customer support software provides support for language translation and localizes your support. 

Multimodality: Your support can fail if it doesn’t understand multiple formats of communications, such as voice, text, images, video, etc. Prioritize multimodality for meaningful customer interactions. 

Team collaboration: Does your support team work in silo only to further complicate your CS? A shared live inbox that keeps every agent in sync and fosters effective team collaboration with internal notes, AI summary, and responses is a must-have.  

No-code platforms: Even with a low-code platform, it is challenging to make iterations to set up workflows. Check if the customer service automation software platform offers no-code setup, including no-code integrations.  

AI workflow automation: Is the platform flexible enough to automatically implement AI actions for workflows? Check for no-code integrations that help set up actions and finally workflow automation. 

Modularity: Look for AI-first modern architecture. It just needs you to fix what malfunctions, other than putting the whole system functionality on pause. 

Seamless integrations: A big no to complex integrations. Choose API-first native integrations that seamlessly connect with your favorite apps and automate workflows. 

Analytics and reporting: Basic-level reporting may be limited. Go for comprehensive reporting and analytics to simplify actionable insights through visual dashboards and get the ability to improve support performances. 

These features are essential for enhancing your customer support. Identifying the customer service automation software that cuts through noise and offers the right features in 2025 is crucial.

Here’s a list of 10 popular customer service automation software. Analyze their capabilities and functionalities to determine if they align with your business goals.

pagergpt 

pagergpt is a modern AI agent builder platform that facilitates customer support automation. As an automated customer service automation software, pagergpt enables you to build AI agents and sub-agents to automate and streamline simple to complex support operations. With pagergpt, you can leverage AI agent customer support automation tools to create custom AI workflows out of the box, integrate with critical business tools, and automate workflows. 

pagergpt’s AI agents provide an intuitive chat UI that feels simple and pleasant to work with and build powerful interactions that solve real customer problems. 

Built on advanced AI foundations, pagergpt’s codeless and modular platform effectively integrates agentic abilities into workflows that can reason, unleash autonomy, make decisions, adapt to changing conditions, and work towards one common goal to execute tasks or solve customer queries. Simple or complex, pagergpt handles almost everything with end-to-end automation and reduces workloads on human agents to allow them to focus on broader aspects of support operations. So, you can gain productivity boosts and drive exceptional efficiency to take your support to the next level. 

Key features: 

• AI Agent Studio: pagergpt brings an out-of-the-box AI agent studio. It provides all the essential tools to build, deploy, and manage AI agents from scratch. Pre-built AI agents can also be leveraged and tailored to suit support needs. 

• Knowledge Studio: You can connect as many knowledge sources as you have to train your AI agents using the Knowledge Studio. With pagergpt, you can ground knowledge in LLM while you build an AI-powered knowledge base to enhance efficiency for customer queries. 

• AI agent playground: pagergpt’s agent playground enables you to test response accuracy and debug the AI agent before deployment for customer use. 

• Pre-built actions: pagergpt makes it easy to start instantly with pre-built actions, allowing you to automate tasks such as refunds, payments, bookings, and more. 

• Agentic AI workflows: Use AI actions to set up specific instructions for AI agents and trigger agentic AI workflows to manage support tasks and approvals based on customer signals and sentiments. 

• Seamless no-code integrations: Connect with your apps – Zendesk, Freshdesk, Stripe, Cal.com- without the extensive coding knowledge to instantly implement workflows for tasks like refunds, scheduling meetings, booking appointments, and more. 

• Shared Live Inbox: The shared live inbox unifies all customer calls with full details in one integrated interface for agents to take action based on priority. 

• AI copilot: Supercharge your agents’ productivity with an AI copilot that helps them leverage AI responses, instant summaries for stakeholder communications, and capture knowledge. 

• Multichannel support: Set up your AI agents on your customers’ favorite channels, such as Messenger, WhatsApp, Instagram, Slack, MS Teams, including emails and others, to translate into omnichannel support. 

• Multilanguage: Localize your customer service communications with pagergpt’s AI agent. It provides intelligent language detection and instant translation built right in to offer support in over 95 languages. 

• Visual dashboards: pagergpt’s visual dashboard provides complete access to AI insights for total conversations, average response times, customer interactions, including feedback to make improvements. 

Pros: 

• Smart escalations: You need no third-party add-on to facilitate handoffs. pagergpt is designed to route calls via a shared live inbox instantly without losing context and boost cost efficiency. 

• Support on autopilot: Put your support on autopilot with pagergpt’s advanced agentic RAG-based self-service that delivers accurate and context-aware responses and cuts costs on agent fees. 

• LLM accuracy: Advanced agentic RAG and sub agents ensure accuracy and eliminate hallucinations that help customers solve their problems autonomously, and boost customer satisfaction and experience. 

• Ease of use: Users can utilize a user-friendly workflow builder editor for faster time to market, while customers and employees can easily interact with an intuitive chat interface. 

• Extensive customizations: pagergpt offers simple-to-use customization tools to personalize your chat interface, branding, and message to build customer trust.

• Unlimited messages: Users always have a session going on and are not left hanging in the mid-way of a chat, even if the message credits reach the threshold.  

• Affordable yet high-performing: Unlike any other vendors, pagergpt offers the most affordable pricing options with access to one AI agent at zero cost at the basic level. 

 Cons:

•  Limited help doc: pargergpt has limited documentation to serve as a user manual. However, the team is quick to deliver on customer expectations. 

Pricing: 

• MAGIC PLAN: $0/month

• BUSINESS: $349/month

• ENTERPRISE: Custom pricing

Zendesk 

Zendesk is known for its automated customer service to improve service quality for support operations. With Zendesk, you can unify customer conversations on one channel and manage and resolve customer issues efficiently. Its AI agent, Zendesk AI, helps automate AI tasks and reimagine customer support. 

Key features: 

• AI agents: Zendesk AI agents can reason, adapt, and act accordingly to automate customer support processes by enabling agentic AI workflows. 

• Multilingual support: With multilingual capability for up to 30 languages, Zendesk can adapt to native fluency and offer personalized experiences. 

• AI-powered forecasting: Zendesk offers AI-powered forecasting and real-time performance reporting for robust workforce management for agents.  

Pros: 

• Unified view of agents: Zendesk’s omnichannel support offers a unified view for agents and allows them to manage all customer interactions from one dashboard. 

• User-friendly interface: Zendesk offers an intuitive chat interface and ease of integration for customization of workflow automation. 

Cons: 

• Lack of real-time agent analytics: Zendesk lacks comprehensive dashboard capabilities and advanced reporting. 

• Complex custom development: Zendesk requires a steep learning curve for custom workflow automation development, including refunds, returns, and other processes. 

Pricing: 

• Support Team: $19

• Support Professional: $55

• Support Enterprise: $115

• Suite Enterprise: Custom pricing

Fin AI by Intercom 

Fin AI is an AI agent to streamline customer service. Fin AI is designed to work with any help desk platform to escalate support calls to human agents and help speed up resolution rates. As Fin AI can handle most customer queries, the team is better prepared to handle most critical customer queries. 

Key features: 

• Powerful AI architecture: Intercom features Fin AI Engine to offer precision, speed, and reliability for customer support tasks. 

• Multi-source generative answers: Fin produces the most relevant answers by using multiple knowledge sources for complex questions. 

• Data connectors: Fin AI provides data connectors for external systems to personalize answers for complex questions of your customers. 

Pros:

• Seamless navigation: Fin AI provides seamless navigation to utilize a variety of features and manage the customer journey quite easily. 

• Productivity boost: Fin AI’s comprehensive data integration capabilities enable agents to adopt product upgrades and scale support needs easily.  

Cons: 

• Clunky help center management: Fin AI’s help center layout is a little overcrowded. It could be easy to use. 

• Expensive pricing: Fin AI’s pricing is too high for users. It can scale so fast as the contact volume grows. 

Pricing: 

• $0.99 per resolution with existing helpdesk systems

• $0.99 per resolution +$29 per helpdesk seat per month (see all plans) with Intercom’s helpdesk

Zoho Desk 

Although Zoho Desk is primarily designed as a help desk software, it can be used to support customer service automation using its wide range of tools to deliver lasting customer experiences. With Zoho Desk, you can offer omnichannel support, empower your agents, and boost customer experience. 

Key features: 

1. Zia Agent: With built-in autonomy and speed, Zia Agent can seamlessly handle grunt work that plagues your customer support operations. 

2. Quick Ticket View: Your agents can access all ticket views on a single screen, streamlining ticket management for faster resolutions. 

3. Work Modes: Have tickets updated in real-time using Zoho Work Modes. As tickets are categorized by status, date, and due date, agents can prioritize tasks. 

Pros: 

• Flexible integrations: You can find integrations with other Zoho tools are quite flexible with APIs and webhooks, including third-party tools like MS Teams and Slack. 

• Intuitive ticketing system: Zoho offers a very intuitive ticketing system, which is easy and fast to set up and use. 

Cons: 

• Slow support chat: Zoho’s support chat could be a little static. It doesn’t align with users’ requests and struggles to hand off. 

• Cluttered mobile app interface: The mobile app interface lacks intuitive navigation. 

Pricing: 

Check for details. 

Forethought AI 

Forethought AI is a leading solution that provides an AI agentic builder platform to build enterprise-ready AI agents to automate customer support and empower support agents. By learning continuously and making decisions, Forethought AI resolves repetitive queries using multi-agent systems. 

Key features: 

1. Omnichannel AI agent: Forethought AI lets you handle routine to complex questions from multiple sources using its omnichannel AI agent. 

2. Autoflows: It is pretty simple to get started with Forethought AI using its Autoflows, which help with workflow creation automatically without needing a manual decision tree. 

3. Custom Actions: Connect endpoint APIs to implement AI actions and streamline tasks such as processing refunds, updating accounts, and more. 

Pros:

1. Rapid iteration: It just takes prompts in natural language to create workflows for simple to complex tasks. 

2. Continuous refinement: With a lot of platform analytics data, Forethought AI makes it easy to undertake continuous refinement of the platform's accuracy. 

 Cons:

• Limited actionable insights: Excessive data availability can sometimes hinder the capture of actionable insights. 

• Outdated documentation: Feature upgrades are on a steady path within the Forethought AI platform, but documentation lacks updates. 

 Pricing 

Custom pricing 

LiveAgent 

LiveAgent is primarily a modern help desk designed to elevate customer support experiences with its live chat software. With more than 120 ticketing features and 200+ integrations, LiveAgent focuses on solving customer problems at scale by offering multichannel communications. 

Key features:

• LiveAgent AI chatbot: LiveAgent’s AI chatbot acts as a smart assistant that guides customers step-by-step to resolve their issues, reducing the load for your support team.

• Ticketing system: You can capture all customer communications in one universal inbox via LiveAgent’s ticketing system, allowing you to stay connected and provide steady resolution. 

• Knowledge base: LiveAgent provides the best-in-class knowledge base tools to help you create comprehensive resources for your customers and help them solve routine problems at ease. 

Pros:

• Easy-to-configure: LiveAgent features a modern UI that is simple to implement and allows for quick adjustments based on current needs. 

• 24/7 customer support: LiveAgents prioritizes building a round-the-clock customer support that is friendly, efficient, and quick. 

Cons: 

• Limited reporting functionality: LiveAgent lacks seamless edits for role-based access to enable partial admin rights. 

• Lack of dedicated account managers: Customers struggle with specific request follow-ups due to the absence of a dedicated account manager or relationship manager to address these issues. 

Pricing 

• Small business: $9 per agent/month

• Medium business: $24 per agent/month

• Large business: $39 per agent/month

• Enterprise: $59 per agent/month

Learn more about pricing here. 

Help Scout

Help Scout is primarily designed for email management for customer support. It unifies all customer support from social, web, email, and self-service chats into an integrated interface and helps manage support steadily. Help Scout provides comprehensive AI features to boost customer support productivity and efficiency. 

Key features: 

• AI answers: Help Scout’s AI answers are a self-service assistant that provides instant responses to customer queries and solves problems. 

• Multilingual self-service: Help Scout offers support in over 50 languages, which eliminates the manual translation for agents and speeds up resolutions. 

• Built-in inbox: With Help Scout, you can take advantage of unlimited agent seats to enable steady customer support with internal notes and rapid triage. 

Pros: 

• Effective email management: With a good number of workspaces, modifications, and feature tools, Help Scout powers inbound email management effectively. 

• Easy to set up: Help Scout's intuitive builder facilitates faster setup with minimal developer effort. 

Cons: 

• Limited reporting: The reporting is not comprehensive, so one cannot drill down to granular detail. 

• Limited modern features: Currently, Help Scout doesn’t seem to be upgrading, but customers are looking for features like AI agents and phones. 

Pricing: 

• Free: $0/month

• Standard: $25/month

• Plus: $75/month

Learn more about pricing here.  

Hiver 

Hiver is a modern customer service automation software to manage and streamline customer support. It is designed to enable users to combine tools, apps, and data to deliver personalized customer experiences. Hiver’s live chat, multichannel tools, and other features make it easy to provide support anytime and from anywhere.

Key features: 

1. Multi-channel help desk: Hiver’s multi-channel tools unify conversations across email, chat, WhatsApp, in one intuitive platform, and deliver seamless support. 

2. AI chat: Enable AI chat on your website to help visitors address queries using a knowledge base or instantly escalate tickets to the right agent. 

3. Shared inbox: Hiver’s shared inbox provides your agents with an integrated view of all emails, allowing them to streamline and effectively manage them without missing any, leading to speedier resolution. 

Pros: 

• Enhanced productivity with email management: Hiver’s shared inbox seamlessly eliminates the chaos of forwarded threads or missed messages. 

• Flexible to use: Hiver offers seamless integration with Gmail that allows for quick onboarding without learning a new interface. 

Cons: 

• Slow response: Hiver often slows down the GMAIL interface when handling high volumes of emails or switching between conversations. 

• Limited free plan feature: Hiver doesn’t provide enough flexibility to try out its features. Users complained that at least two tags could have been made available. 

Pricing:  

• Free: $0

• Lite: $19 per user/month

• Growth: $29 per user/month

• Pro: $49 per user/month

• Elite: Custom pricing

Learn more about its pricing here. 

Gorgias 

Gorgias is an automated customer support for ecommerce. It is primarily designed to provide customer support on Shopify. It enables AI agents to handle support and sales enquiries by interacting with multiple tools, such as a help desk, SMS, voice, etc. 

Key features: 

• Support AI agent: Gorgias provides a 24/7 support AI agent to manage customer interactions and streamline order management. 

• AI actions: You can leverage AI actions out of the box, tailored to your business workflows, and deliver real-time solutions. 

• AI-powered help desk: Gorgias consolidates all customer interactions across SMS, social chats, WhatsApp, emails, and more into its help desk platform, efficiently resolving customer problems. 

Pros: 

• Easy to use: Gorgias is intuitive and easy to use. It provides automation features that make it easy to streamline and organize daily tasks. 

• Enhanced productivity: For CS agents, Gorgias boosts efficiency by allowing them to consolidate email and social media posts in one place and rapidly respond to customers. 

Cons: 

• Low speed: The platform undergoes multiple updates, which cause it to slow down. 

• Limited ticketing abilities: Gorgias struggles to provide comprehensive functionalities like a robust ticketing system. 

Pricing: 

• Starter: from $10/mo (50 tickets/mo)

• Basic: from $60/mo (300 tickets/mo)

• Pro: from $360/mo (2,000 tickets/mo)

• Advanced: from $900/mo (5,000 tickets/mo)

• Enterprise: Custom volume (custom pricing)

HappyFox 

HappyFox is a modern help desk and customer support software that enhances customer service by providing a robust ticketing system, knowledge base, and self-service portal. HappyFox delivers exceptional AI customer support tools for excellent customer experiences. 

Key features:

1. AI copilot: Your support teams can work alongside AI copilot to speed up actions like summary creation, response generation, among others. 

2. Self-service knowledge base: HappyFox offers a simple and intuitive knowledge base software that is easily searchable, helping customers find answers and solve their problems. 

3. Integrations: From MS Teams to Jira, and anything you can name, HappyFox allows you to connect with your favorite apps and create and manage support workflows. 

Pros:

• Very intuitive: HappyFox provides an intuitive interface for not just customers, but also for internal users like support agents and employees. 

• Enhanced efficiency: With HappyFox, employees can expand their capacity using group and tag features to speed up issue tracking effectively. 

Cons: 

• Vague AI responses: HappyFox may occasionally surface misinformation in AI responses, necessitating effective monitoring. 

• Expensive: For SMBs, HappyFox can be costly to get started as it charges on a per-agent basis. 

Pricing: 

HappyFox offers two pricing plans: one based on agents and another with unlimited agents. Check the pricing page for more details here. 

These 10 top customer service automation software systems focus on providing high-level customer support. Features alone, there are a few significant factors to consider when zeroing in on one particular platform.

To enable automated customer support, you must consider the following:

Key specifications:

1. Scalability: Ensure the platform can scale with the increasing volume of customer queries. 

2. Intuitive interface: Choose an intuitive or user-friendly interface that cuts down on training and enables quick onboarding. 

3. Security and compliance: Confirm that the customer support automation software is GDPR and SOC 2 compliant, including other legal frameworks to protect customer data.

4. Customization options: Request all customization tools that enable you to personalize the chat experience with brand colors, etc. 

5. Trial period: Use any trial offer to test the effectiveness of the software. 

6. Training: Make sure you can continuously train your platform for verified response generation.

pagergpt is more than an AI-powered customer service automation software to follow the guided path; it is a powerful platform designed for agentic AI workflows with native API integrations that automate actions for end-to-end workflows by using reasoning, autonomy, and adaptability.

Here’s how pagergpt keeps you ahead of the competition,

1. Instant no-code setup for faster time to market: 

• Set up agentic AI workflows from day one, not in 100 days, which is otherwise a familiar iteration of traditional AI support. 

• With no-code integration for every AI action, you can use pre-built templates and automate returns, refunds, order tracking, and account management instantly.

2. Advanced automation for actions: 

• pagergpt is purpose-built to handle customer requests for refunds or returns through native integrations with Stripe and reduce the escalation.

• It is designed to update the inventory and send confirmation emails or messages automatically. 

3. Enterprise-grade security 

• pagergpt is compliant with SOC 2, GDPR, and other significant regulatory frameworks. 

• For robust platform security, pagergpt provides role-based permissions and audit trails for continuous maintenance of security. 

If you wish to keep your customers engaged and satisfied with your support, a customer service automation service can be a game-changer. It is available for your customers round the clock and offers help to get them out of trouble whenever they need it. 

Are you keen to make your support look easy and simple, yet powerful? pagergpt provides everything to harness the best benefits of customer service automation. Why look further? Ask us. We can help. Schedule a demo today.