10 Best AI tools for customer support in 2025

As of today, 80% of companies are either using or planning to adopt AI tools for customer support due to their potential to automate nearly 80% of routine tasks. Gartner predicts that AI-powered support tools will transform companies’ customer service and support by 2028.

Considering customer support AI tools as a growth driver makes sense. However, the real problem arises from tool selection paralysis, especially at a time when AI agents are making transformative waves in customer support. The vendor market is flooded with unlimited options. Surprisingly, it is not easy to zero in on the right tool that can offer transformative promises, real AI value, and cost savings. Certain challenges, such as feature overload, integration complexities, and uncertainty regarding return on investment (ROI), make the selection process a challenging task. 

Let’s make the selection process easy for you. Here is our comprehensive guide to the top 10 AI tools for customer support, providing insights into their top features, pros, cons, and pricing. Let’s cut through the noise and discover the critical AI tools that can elevate your customer support experience.

Software programs that help automate and streamline customer support tasks by utilizing AI/ML technologies and advanced algorithms are known as AI tools for customer support. Offering FAQs for routine queries, such as refunds, returns, and delivery status, and facilitating human escalation are some of the familiar actions AI tools can perform. 

With the evolution of AI agents, AI tools are most commonly referred to as AI agents for customer support. AI agents can reason, make decisions, adapt, and comprehend the objectives of a task. Let’s say a customer is asking about the return policy, and suddenly moves to a different query: ‘Yesterday, I made edits to my shaving kit subscription and chose a lower plan. What would happen to the extra amount after the adjustment?’ 

This is a tricky question, which a typical customer support chatbot would otherwise suggest rephrasing. But, AI agents would search across company policy grounded in LLMs and surface the relevant answers. For example, it would return an answer, ‘you would get a refund, or you would have a credit to your account wallet for future use’. 

AI tools with agentic abilities are smarter, faster, and fully automated to streamline your customer interactions and operations. AI tools that provide customer support with agentic automation prove a game-changer. 

A BCG Survey found that businesses that lead on customer experience create more value, generate more growth, and foster more trust. You intentionally compromise the customer experience by maintaining poor customer support. The impact of ignoring a better customer experience is twice what your imagination can ever conceive.

1. 55% of online customers abandon a purchase due to a delayed response: Forrester reported this. Today’s customers are impulsive when it comes to getting an answer. They want an instant answer on first contact. If 24/7 support is unavailable, be ready to face customer churn. 

2. Race to cut support costs depletes service quality: Accenture reveals that executives are compromising customer experience in an attempt to boost cost efficiency. The number of executives responsible for creating value has also dropped by 60% since 2022. 

3. Agent burnout and attrition: According to Resource Guru, 80% of desk workers work extra hours and become stressed out due to excessive workload. This is perhaps related to repetitive and mundane tickets for routine queries, which eventually lead to agent attrition. 

With traditional customer support, these challenges are pretty common. AI customer support tools offer relief and enhance support efficiency and effectiveness.

The proper selection of AI tools for customer support ensures great ROI value for your business. From response improvements to cost savings, you can achieve numerous quantifiable benefits. Some of them include, 

1. 65% reduction in response time: AI agents can retrieve LLM-grounded answers, reduce misinformation, and accelerate the pace of answer delivery, enabling customers to find answers and solve problems rapidly. 

2. 45% decrease in operational costs: AI agents in customer support tools boost autopilot capacity, allowing users to resolve their own issues while reducing ticket escalation and agent involvement. 

3. 80% improvement in FCR: Tickets landing in L1 easily get resolved with contextual AI summaries and responses. The convenience also prevents the tickets from escalating to the higher tiers.

When you look for an answer on how to choose AI support tools, it confuses your mind. As discussed at the beginning, feature overload, integration complexities, and a lack of clarity can lead to decision fatigue. Everyone is talking about end-to-end automation, accuracy, and performance, but friction does remain. Let’s see how these factors make a big difference in your decision funnel.

Integration complexity: 

You don’t realize the real problem of integration within your tech stack until it's onboard. Yes, most tools offer promises of seamless integrations, but you often end up struggling with the integration process when connecting with your existing CRMs, ERPs, ITSM, or help desk tools. Custom development is usually the key need. 

Feature overload: 

Did you ever realize what the use of too many shiny features, like emotion detection and sentiment analysis, is when you only need intelligent workflows to automate your customer support processes? In reality, complexity makes adoption hard and undermines the real use case. 

Less clarity: 

Markets can appear skeptical at times when everyone tries to emerge as an integrated AI solution provider, promising similar features and benefits. Unfortunately, most vendors offer products that are primarily AI wrappers, a bolt-on solution for their existing tech stack, rather than a built-in solution. Many of you ignore this critical factor and settle for something that is not a pure-play AI agentic solution. The lack of clarity can be costly when you encounter inaccuracies and a backlog of customer queries. 

Therefore, the best AI tools for customer support are those that are easy, simple, and fast, efficient, and cost-effective.

As you navigate the tool selection challenges, selecting the right features is essential. Here is a list of some key features to consider when choosing the best AI customer support tools. 

Seamless integration 

Ensure the tools you choose offer plug-and-play integrations via open APIs and built-in connectors, including flexible customization options for your existing tech stack. Verify that you can integrate with multiple popular platforms, such as Zendesk, Stripe, and Notion. 

Custom workflow builders 

Unleashing successful support automation depends on the seamless deployment of custom workflows. Look for no-code workflow builders that allow you to set specific instructions and use AI to trigger workflows nudged by customer sentiments. 

AI actions 

Ensure that you can set up AI actions for dozens of apps and tools to streamline repetitive customer support workflows. Confirm that your AI agents can integrate with a modern tech stack and automate workflows such as payments, password resets, and order management. 

Prebuilt industry-ready templates 

Your AI agent customer support builder platform must enable faster time to market. Check if your vendor offers ready-to-use templates for various use cases, allowing you to launch sooner without any technical hassles. 

LLM models 

Depending on various LLM models, you can decide empathy, communication accuracy, and efficiency for your customer support AI agents or chatbots. Consider vendors that offer flexibility in choosing from your preferred options, enabling you to find the best fit and manage complex tasks effectively. 

Intuitive chat UI

Your chat interface is key to creating an exceptional customer experience. It is essential to ensure that your chat widget is customizable, allowing you to unleash excellent branding opportunities, foster trust, and enable frictionless adoption for both customers and agents. 

Omnichannel support 

Focus on getting omnichannel support via a unified interface that integrates all communication tools into one platform, providing a single source of truth for your support teams to deliver quick and real-time responses. Voice, SMS, email, chat, and social media must be combined into a single platform. 

Customization 

Very detailed customization is key to combining highly significant functionalities for customer support. Oftentimes, they are limited. Ensure you have flexibility with customization for API whitelabeling, branding, and workflows. 

Multilingual support 

Your global audience needs a seamless communication experience. Localizing support gives you a competitive edge and fosters customer loyalty. Choose a platform that offers flexible language translation to and from any language with precision, and engage your customers with more meaningful conversations. 

Analytics and reporting 

Poor data analytics fail to provide sufficient insights into performance metrics. AI tools that carefully embed advanced analytics and reporting features help you figure out trends and patterns to build a comprehensive report and make improvements.  

By now, you have learnt what best works for your customer support automation tools. It is time to know them. Here is a quick overview of the tools at a glance.

Top 10 AI tools for customer support 

Let’s take a deep dive and uncover the detailed features, pros, cons, and pricing of tools for automated customer support. 

pagergpt 

pagergpt is a smart AI agent builder platform with an out-of-the box agent studio that allows you to create agents and sub-agents to manage and streamline customer interactions via end-to-end automation. 

Designed to maintain response accuracy near human precision through LLM-grounded company data or knowledge sources, pagergpt helps put customer support on autopilot, enabling autonomous problem resolutions of repetitive customer queries without extensive human intervention. With advanced features such as agent AI copilot, shared live inbox, granular-level lead capture, and advanced data analytics, pagergpt makes handling customer support a breeze with much more affordable pricing options. pagergpt also boasts of granular-level lead capture with over 20 data points to help accelerate visitor engagement on the website and build powerful sales enablement. 

Key features: 

AI Agent Studio: pagergpt offers AI agent development tools via AI Agent Studio, which combines no-code plug-and-play components, providing a single pane of glass view to allow you to integrate data, custom workflows, fine-tune responses, and deploy your workflows.

Industry-ready templates: When creating your new AI agent, you have multiple options to choose from, including ready-to-use templates tailored to your specific business needs. Simply choose, customize, and create AI actions, and you're all set to go. 

LLM-model agnostics: pagergpt enables you to choose from multiple LLM models right from Mistral to OpenAI, and Gemini to Claude, to ensure that you work with your preferred models and deliver accurate responses to your customers. 

Seamless app integration: Easily connect with your existing tech stack. Additionally, modern tools like Zendesk, Notion, Stripe, Freshdesk, and Calendly—among others —allow you to get up and running with your favorite app and automate workflows. 

Unlimited messages: pagergpt allows you to pay for sessions with unlimited message credits, so your customers are not left hanging mid-way through a conversation without any extra add-ons. 

Shared Live Inbox: Boost agent productivity with a shared live inbox that enables live handovers with chat history, real-time notifications, and @mentions for team collaboration on specific customer queries. 

Multichannel support: offer your customers with the easiest way to connect with your support and receive real-time assistance in no time. Automate interactions via unified and multi-channel collaborations on Slack, WhatsApp, Instagram, Messenger, and enhance the experience. 

Multilingual support: Localize your support for your global audiences. With 95+ languages and seamless AI translations, your customer support AI tool excels at making your customers feel at ease and valued. 

Smart escalations: No manual triage. pagergpt-powered AI agents understand the sentiment of queries and route tickets to human agents when needed. 

Granular lead capture: Not just AI agents for your support, pagergpt is a powerful lead capture tool for your website that provides granular lead details for the sales pipeline with detailed ICP. 

Visual dashboards: Get a customizable dashboard to create insightful KPIs, designed to optimize performance and make continuous improvements for customer service delivery. 

Pros: 

No-code setup: pagergpt is 100% no-code, which doesn’t require a single line of code to implement workflows.

Quick to start: AI agents deployment on pagergpt platform is easy and seamless using 

AI custom workflows: With seamless integrations with multiple tools, you can automate various customer interaction processes for payments, onboarding, password reset, etc. 

Cost-effectiveness: pagergpt saves you money with its affordable pricing plans that help you beat the competition. 

AI accuracy: With advanced agentic RAG working inside the pagergpt platform, you always make sure your customers get what they want without the fear of hallucinations and misinformation. 

Cons: 

Limited Help Documentation: Comprehensive help documentation is not available for implementation and deployment. Although quick onboarding guides are available. 

Pricing: 

1. Magic plan: $0/month with unlimited messages for 100 sessions, 1 chatbot, 1 admin with potential to customize as needed

2. Business Plan: $349/month with live chat inbox and unlimited messages for 1k sessions

3. Enterprise: Custom 

Schedule a demo with pagergpt 

Help Scout 

Help Scout is a powerful customer support platform for teams with a unified multichannel communication and collaboration advantage. It helps customers with self-service through knowledge bases and creates exceptional customer experiences. 

Key features: 

1. Shared inbox: Help Scout consolidates all customer interactions into one integrated platform, providing a shared inbox for the rapid management of customer problems. 

2. Beacon: Help Scout’s embedded live chat Beacon helps customers fetch answers from relevant knowledge bases and FAQs without looking for a live agent. 

Pros: 

1. Omnichannel support: Customer support agents can unify interactions on the Help Scout platform from a dozen communication channels to accelerate resolutions. 

2. Scalability: Access to multiple inboxes enables seamless management of call volumes without compromising the quality of support.

Cons: 

1. Less adequate reporting and analytics: Help Scout’s reporting and analytics are not comprehensive. 

2. Expensive plans: Some users find Help Scout’s pricing expensive for the daily management of customer support needs. 

Pricing: 

• Free $0

• Standard $50/month

• Plus $75/month

Zendesk 

Zendesk AI agents are designed to provide a complete customer service solution that aims to resolve 80% of repetitive customer queries through knowledge base automation. Zendesk also offers multilingual support in over 30 languages. 

Key features:

1. AI agents: Zendesk AI agents automatically create AI responses, summaries, and quick translations to facilitate speedier resolution of customer queries. 

2. Multichannel support: Zendesk offers support for customers across all channels, including email, SMS, chat, mobile, and app.

Pros:

1. Ease of implementation: Zendesk provides easy-to-use, no-code components for creating and managing AI workflows in customer support.

2. Continuous learning: Zendesk AI agents utilize continuous learning, leveraging machine learning to enhance accuracy and effectiveness. 

Cons: 

1. Poor customer support: Zendesk customers complain about poor customer support from account managers and support teams. 

2. Tricky setup: Zendesk does not facilitate easy deployment. Email tool setup requires considerable effort. 

Price: 

• Support Team $19 /month

• Support Professional $55 /month

• Support Enterprise: $115/month

Note: Zendesk AI agents may involve a different pricing plan. 

Freshdesk 

Freshworks offers agentic AI platforms to facilitate customer support needs by resolving any issues intelligently and in real-time. Freshdesk provides all the necessary tools to help customers auto-resolve issues independently with its Freddy AI self-service. 

Key features: 

1. Freedy AI: Freshworks provides agentic AI capabilities to enhance Freddy AI for top-notch self-service, offering improved AI assistance for agents to deliver exceptional experiences. 

2. Advanced workflows: Freshdesk enables you to utilize advanced workflows to trigger escalations of tickets to the appropriate person. 

Pros: 

1. User-friendly interface: Freshdesk offers an intuitive and easy-to-use interface for support teams. This allows for quicker adoption for both agents and customers. 

2. Seamless integration: You can get customization workflows by integrating industry-leading platforms. 

Cons: 

1. Limited customization: Freshdesk lacks extensive customization options, which prevents users from creating advanced functionalities for their workflows. 

2. Steep learning curve: Some advanced features, such as automation rules and custom objects, need extensive customization. 

Pricing: 

• Free Plan: $0

• Growth: $15

• Pro: $49

• Pro + AI Copilot Bundle: $78

• Enterprise: $79

Fin AI 

Intercom’s Fin AI is a popular customer support chatbot or AI agent that enhances the customer support experience by providing instant answers and seamless handoff to human agents to resolve more complex queries. 

Key features: 

1. AI-powered suggestions: Fin AI provides actionable insights through its advanced analytics feature, helping to improve performance and deliver high-quality customer service. 

2. AI copilot for agents: Fin AI helps improve agent productivity by offering an AI copilot that provides instant responses and conversation history, and enhances the customer experience. 

Pros: 

1. Easy to deploy: Intercom’s Fin AI provides a no-code framework to get things up and running instantly through flexible knowledge training. 

2. Excellent language support: Fin AI works intricately to make support easily accessible for people native to Estonia, Latvia, and other regions. 

Cons: 

1. Slow response time for support: It takes weeks to solve complex issues. Many observers note that technical support is somewhat sluggish. 

2. Steep learning curve: An abundance of features and advanced integrations seems overwhelming for users as they take time to get used to them. 

Pricing: 

• $0.99 per resolved conversation

Aidbase 

Aidbase is an AI-powered customer support tool for SaaS startups, ecommerce agencies, and marketing agencies. With its low-code and no-code AI agent platform builder, you can create workflows for AI chatbots, ticketing systems, and many. 

Key features: 

1. AI chatbot: Airbase provides a no-code framework to create your AI chatbots and embed them on websites and anywhere you need. 

2. Live AI chat: Trained on your business data, Aidbase can seamlessly automate customer interactions without needing to have human agents. 

Pros: 

1. Easy to deploy: Aidbase is easy to set up and deploy through knowledge base training, utilizing resources such as PDFs, videos, and websites. 

2. Integration: Aidbase seamlessly combines the goodness of AI chatbots and ticketing systems to handle FAQs and more complex cases. 

Cons: 

1. Very limited capacity: Aidbase isn’t designed to provide comprehensive support. With limited features, businesses can struggle to scale. 

2. Limited integrations: Aidbase lacks popular app integration advantages due to its limited native integration flexibility. 

Pricing: 

• Standard Plan: 29/month

• Pro Plan: $99/month

• Expert Plan: $399/month

HappyFox AI

HappyFox AI is an add-on to its existing help desk platform, aiming to elevate the customer support experience. HappyFox AI agents are custom AI assistants to empower both customers and agents with productivity and efficiency. 

Key features: 

1. AI agents: HappyFox AI agents learn from interactions and make decisions to solve complex issues independently and provide support 24/7. 

2. AI copilot: As an aid to agents, AI copilots help create AI responses, quick summaries, and solve problems instantly. 

Pros: 

1. Intuitive interface: HappyFox boasts an intuitive interface that helps users adopt the platform without any hassles and get to market quickly. 

2. Easy to set up: For many users, creating tickets from email inboxes is straightforward, with customizations that are flexible to implement. 

Cons: 

1. Expensive: Compared to competitors, pricing plans are higher, while features are also limited. 

2. No ticket updates: This is a significant limitation of HappyFox AI, as users don’t receive notifications on ticket updates. 

Pricing: 

• Standard: $14/month 

• Premium: $ 29/month

• Enterprise:$39/month

Ada

Ada focuses on providing AI-powered customer service agents to offer accurate, secure, and reliable answers. Ada enables users to gain insights into the AI reasoning capabilities of their customer support AI agents, facilitating continuous improvements in actions. 

Key features: 

1. Actions: A set of questions or workflows that AI agents perform to achieve success with support queries. Actions in Ada enable AI agents to assist with customer order lookup, order submission, and other tasks. 

2. Integrations: Ada is designed to integrate with a wide range of tools, including analytics, content management, and helpdesk systems. 

Pros: 

1. Easy-to-use: Ada is easy to use for users as they can leverage the drag-and-drop components, such as text boxes, images, and videos, to set up automated support. 

2. No-code AI coaching: This is an excellent feature that enables AI agents to receive frequent suggestions and improve their performance, providing exceptional support. 

Cons: 

1. Integration issues: Ada limits flexible integrations with modern help desk tools, such as ZohoDesk, forcing users to switch to other platforms and incur data migration costs. 

2. Faulty auto-translations: When translating languages, the auto-translation feature is observed to produce incorrect translations due to non-compliance with conditional blocks. 

Pricing: Custom pricing 

Yellow AI

Yellow AI is a leading AI agent platform that enables service automation across customer support, featuring omnichannel agent assist, email automation, SMS, and voice. Yellow AI is designed to offer human-like interactions across various channels. 

Key features: 

1. Multichannel and multilingual support: AI agents provide support across 35 channels in over 135 languages, enabling successful support across global and regional markets. 

2. Agent assist tools: Dynamic AI assistant tools empower agents with sentiment detection, AI coaching to enhance efficiency, and accelerate support. 

Pros: 

1. Low-code/no-code setup: Yellow AI features a dynamic low-code platform that enables users to create workflows to facilitate support resolution. 

2. Omnichannel conversations: Yellow AI’s omnichannel communications across Facebook, WhatsApp, Slack, and others speed up the MTTR while reducing workloads on agents. 

Cons: 

1. Limited customizations: For many users, Yellow AI’s prebuilt tools offer limited flexibility in customization, which restricts workflow automation and impacts resolution. 

2. Migration difficulties: APIs on Yellow AI are not explicit, which limits integration with third-party tools and raises issues during migration. 

Pricing: Customer pricing 

Kustomer 

Kustomer is a CX platform that combines dynamic AI tools to connect data, AI agents, and humans on a single interface, enhancing the support experience. Designed primarily as a CRM, Kustomer carefully built an AI-powered customer support tool to provide proactive and personalized answers. 

Key features: 

1. AI agent studio: Kustomer provides a fully integrated AI agent studio to help users build powerful AI agents to manage support for customer services through end-to-end automation. 

2. Omnichannel support: Kustomer streamlines communications across customers and agents on various channels, including phone, chat, SMS, and email, among others. 

Pros: 

1. Improved efficiency: Kustomer is favored by many users due to its centralized communication platform, which seamlessly manages calls and tickets. 

2. Personalization: Tailoring customer interactions is simple with Kustomer, which enables you to organize interactions and provide accurate answers for user personas. 

Cons: 

1. Inefficient: For some users, adding tags creates friction and restricts the fluid implementation of workflows, slowing them down. 

2. Latency issues: Kustomer experiences latency issues when fetching a large volume of tickets. 

Pricing: 

• Enterprise $89/month

• Ultimate $139/month

• AI Agents for Customers

• $0.60 per engaged Conversation

Even big players in AI-powered customer support can have platform glitches and subpar customer support. These are some red flags, although there are numerous others. Let’s know what you should consider before finalizing your buy. 

• Core AI capabilities

Precision is key to delivering accurate and relevant responses. In addition to natural language processing, verify the accuracy of intent recognition, entity extraction, and disambiguation. This is essential because most AI platforms may hallucinate.   

• Scalability and flexibility 

As you grow, your support needs also increase. Whether your customer support automation tools can handle the bandwidth is something to be mindful of. The tool must adapt to the changing volume without compromising performance, while ensuring compliance and meeting customer demands.  

• Pricing and ROI considerations (TCO)

Total cost of ownership is a considerable cost-driving factor for any new AI tool deployment. Get complete clarity over how much various components cost, starting from platform implementation to platform license fees, and maintenance and support to third-party API customization. More often, you cannot have a price up front. It is essential to be aware of any hidden costs. 

• Vendor lock-in risks   

Hidden and internal shocks can be pretty painful. Vendor lock-ins are one such threat that can prove to be expensive and detrimental. If the product you choose does not meet your expectations and you wish to return it, you will be required to pay for data migration, including any additional fees. Check specific clauses before you leap. 

• Overstated AI capabilities   

Experiencing false promises about some exaggerated AI abilities is normal. Experiment with everything. Get in the sandbox environment, test and trial AI actions, and verify if the vendor’s promises are true or only fluff.  

• Poor support 

Consider if your vendor offers robust support for post-onboarding communications. Apart from a comprehensive list of help documents, video tutorials, and real-time guided assistance, it really works wonders. Ensure that customer success managers are available to support you.

AI is dictating how your customer service should work. Ignoring this aspect could be depleting your business growth. If you are new to AI-powered customer support automation or already have a good sense of the advantages of AI agents, you can derive essential inputs from this guide. 

As you read through, you’ve learnt that not all AI tools are built equally. Some have a great capacity to create AI-driven actions, while others excel with omnichannel support. 

Our comprehensive selection list can help you make an informed decision. pagergpt, in this perspective, can be promising enough to transform your customer support with agentic automation and give an edge. Give it a try. Schedule a demo today. 

What is the best AI tool for support teams in 2025?

When looking for the best AI tool for support teams in 2025, you can prefer some of the leading tools such as, pagergpt, Zendesk, Zoho Desk, and many more. 

Are AI chatbots better than live agents?

Simple chatbots can only detect predefined keywords and answer accordingly, which prevents problem resolution rates. But when you have AI agents, you can resolve 80% of repetitive queries alone, and rarely engage your live agents.

Can AI tools integrate with my CRM?

With a modular framework and data connectors, APIs, today’s AI tools offer seamless integrations with CRM tools. pagergpt efficiently facilitates integrations.

How do I get started with AI-powered customer support tools? 

Start by identifying your support needs and pain points. Prioritize tools that offer seamless integrations, easy deployment, knowledge base upload, and AI agent training, among other features. To realize the actual ROI value, give pagergpt a try. Book a demo.